Primo test results

As a result, the company might select a segmented strategy as a result of the A/B test, sending variant B to men and variant A to women in the future. In this example, a segmented strategy would yield an increase in expected response rates from 5 % = 40 + 10 500 + 500 {\textstyle 5\%={\frac {40+10}{500+500}}} to % = 40 + 25 500 + 500 {\textstyle \%={\frac {40+25}{500+500}}} – constituting a 30% increase.

Primo test results

primo test results

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