Well, what can we say… 🙂
Callebaut indeed has a very big market share in chocolate worldwide, though they are just a wholesaler of chocolate drops, and big tablets. These are then melted again by the chocolate houses and brands to make figurines, pralines, regular bars and so on…
Personally I think beers are even “worse”. I found brands in Florida, which you can find in Belgium only just within a couple of miles around the brewery itself. You can’t find it in the rest of Belgium, but you can find it in America. Amazing actually, but I guess it’s a real honor for the breweries as well.
I don’t think it’s hard to export a “fritkot”. All it takes is an entrepreneur with a bit of money who is prepared to work through the paperwork (importing food into the US, you know). But once all is set up, I’m convinced it’s a gold mine. Look at the guy with the Belgian waffles in NY city. In just a couple of years he had 10 vans spread all over NY. It’s really amazing when you can realize such a thing as “little Belgian” in “big America” 🙂