I learned way back in my research about branding, that a brand is the ‘personality’ of your product that you are trying to market. Your brand will develop a reputation, initially by marketing tactics, but ultimately by consumer experience. It can be bad, or it can be good. (Don’t forget Public Relations, it’s up to PR to make sure the reputation is protected by enhancing the good and downplaying the bad.) Marketing ‘uses’ the good qualities of the brand to ‘sell’ to the public. And marketing will match graphic elements to reflect the positive qualities of the product by using colors, photographs, a logo and even fonts. These elements will create a visual identity for the ‘personality.’
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How good are you are telling subtle differences between two items? Maybe you can never tell the subtle differences between two identical twins in your neighborhood. Well, playing these games will help you with that aspect. These types of games, also called Photohunt games, have two images that have been placed side-by-side, but one of them is slightly different from the other. You may have a picture of a beautiful woman, and you are supposed to find the difference in the two. It may be the color of the ring on her finger, or the twist in her hair; whatever it is, you should spot the difference and then click on it using the mouse to clear it from the picture. The mouse is always at the exact location in both pictures and this helps in identifying the differences. Still, some of the differences are so subtle, that you may simply pass them by. Some of the games are timed, while others are not, but most of them have a hint button, which will help you when you are stuck. The games have several levels, each presenting you with a different picture, although most of them will retain the theme of the original picture, . if it is fantasy, then all pictures will be fantasy pictures.